Riley Racing is pleased to announce PitchEngine® as the Title Sponsor of the Riley Racing Mazda RX-8 for the Miller Motorsports Park season finale event as part of the 2010 Grand-Am Continental Tire Sports Car Challenge series.

As Title Sponsor, the Riley Racing Mazda RX-8 will display a PitchEngine branding and color scheme for the single event, as well as custom racing suits provided by Oakley, and online marketing. Riley Racing partner, DRIVEN Clothing Company, will also produce special edition t-shirts and hats for the event, which will be given away in several contests during the event online and at the track.

Chris Riley, Owner of Riley Racing, is excited about the new sponsorship and pleased to be working with PitchEngine: “It’s great to have PitchEngine on board, and we’re really looking forward to working with them at the Miller Motorsports Park event. Sponsors are an essential part of this sport, and to have a great partner such as PitchEngine involved really helps our team and our sport.”

Jason Kintzler, CEO of PitchEngine, is looking forward to a new venture in motorsport and working with Riley Racing: “We’re always looking for ways to make PitchEngine rev. This seemed like a no brainer. It’s actually a great fit as the brands involved in racing are all looking to get the word out and could utilize a platform like PitchEngine.”

With PitchEngine, users can easily create and share a “Pitch™” – a modern version of the press release. Unlike the rigid press release of old, the Pitch offers both creator and reader far more flexibility. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” that can easily be shared via the social web using apps like Facebook, Twitter and more. A dynamic blend of traditional PR and a more progressive, conversational method, the Pitch opens doors and engages readers. Those readers include not just media, but investors and consumers (friends, fans and followers) alike.

Riley Racing is a family owned and operated professional racing team competing in the Grand-Am Continental Tire Sports Car Challenge with their Mazda RX-8. The drivers are brothers, Jameson and AJ Riley, who each have raced in various series in the U.S. and internationally.

I’ve already posted about this on Twitter, but wanted to add it to my site. Here is my lap of qualifying that put us 5th on the starting grid for the Fresh From Florida 200 at Daytona International Speedway during the first race of the 2010 Grand-Am Continental Tire Sports Car Challenge season.

The video is brought to you by Redline Coffee. Remember, you can use the code “RILEYRACING” for a 15% discount on any order, and use the code “RILEYRACINGCLUB” to get 2 free half-pound bags of any coffee.

I’ll be using this site to keep followers up-to-date of my 2009 pledge to donate $1 to the Lance Armstrong Foundation for every mile that I race in 2009. I’ve had many family members and friends either fight, survive, or lose to cancer…this disease needs to be beaten, and the more that people know about the disease, how to fight and survive it, and the more people that support this cause, the better it is for everyone.

I’ve set up a Grassroots Campaign at livestrong.org: http://www.livestrong.org/grassroots2009/jamesonriley

I’m not asking for any donations here…this is simply for people to track my progress and see how much money has been raised for the LAF organization.

I’ll also be posting updates from my season and progress via Twitter, at twitter.com/jamesonriley.